How KitKat became Number 1

Here’s a
a great article
on how Kit Kat became number one in Japan. To cut a short story shorter, the ad agency decided to give kit kats away to students doing their exams because Kit Kat sounds close to good luck in Japanese.

The way they did it was clever: they gave the kit kats to the hotel where the exams take place and the hotel handed the chocolates out as gifts.

After that, Kit Kat started to boom through some other clever marketing.

Published in: on April 26, 2006 at 12:34 am Comments Off on How KitKat became Number 1

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