How to get more traffic to a shoe store

Seth’s blog pointed to a great site listing fancy ways to tie shoelaces. It’s fascinating stuff and I found myself lacing and unlacing my shoes for about 15 minutes.

If only a shoe store site had thought to do something like this… the amount of traffic would have increased significantly which should have some carryover in sales.

It’s amazing how we get so focussed in our thinking when it comes to our business and what we sell that we miss opportunities that don’t necessarily involve a sale but can generate traffic.

And yes, I know it’s been a while since my last post but I’ve been busy. Our tag-along tour to Thailand was a great success and is an example of how a restaurant can step into travel as a way of building a relationship with guests and generating publicity as well.

Published in: on March 15, 2006 at 9:27 am Comments Off on How to get more traffic to a shoe store

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