Very often in business we look down the wrong end of the telescope. Someone in the furniture business would see Ikea as a competitor, but if they were willing to look at their business and Ikea’s business in another way they could become partners – probably unwitting partners.
Ikea has sold more than twenty million sofas in Europe in the past five years, the mind-boggling logistics of this means they can only offer a small range of colours or patterns. I’m willing to bet that a HUGE percentage of these ikea sofa owners would love to change the colour or pattern of their sofa about now. Enter a company called Bemz.
These guys simply make sofa, chair and cushion covers for Ikea furniture… that’s it. Their business doesn’t need retail outlets because the customers already have the furniture… all the customer has to do is choose a pattern or colour they like… it’s that easy.
So Bemz as formed a symbiotic partnership with Ikea… and Ikea probably doesn’t know about it. But both stand to benefit from each other’s success. Ikea might sell more sofas because customers know they can go to Bemz to get patterns or colours that match their decor. Bemz wins simply because of Ikeas market share in the industry.
Sometimes there’s no need to re-invent the wheel… just make the wheel prettier or work better will also bring great success.
Check it out at Bemz.
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