Cropping works for business and photos
Here’s a great lesson in photography and business- trust me, I can make this analogy work – Len, Mark and Anne are amazing photographers and run Arthouse Reproductions… they have been teaching me how to SEE. Take the image below which Len shot with a small digital camera…
This is not a photography lesson but obviously this picture is cropped (by Murray) from a bigger picture. The unusual shape of this picture and cropping out the rest of the image turns it into a remarkable art piece. Turning it into black and white means our eyes aren’t distracted by colour and makes us focus even more on what Murray wanted us to see.
Now let’s see the whole picture and learn our business lesson…
It’s still a nice shot but the standard size means it could simply be just another holiday snap. The black and white touch gives it a more artistic nature but doesn’t make it stand out nor very remarkable.
Too often we go into business with a big picture in our minds… but somewhere in all the clutter there is a core part of the business that is (or could be) remarkable if only we had the courage to crop out all the other stuff. Make no mistake, your business will become smaller when you do this but it could also become much more remarkable than before, making it easier to market and sell… just like photography.
A few examples:
IBM sold computers… in fact a few years ago if you had to picture IBM in your mind you saw computers. But a small and valuable part of that picture was its consulting business. Now IBMs core business is consulting… they cropped hardware out of the picture that their customers were used to seeing.
G.E. used to make electircal appliances, and stuff that we’re not allowed to talk about… finance was a valuable part of their business but no-one could see it because of all the toasters, jet engines and stuff we’re not allowed to talk about. Cropping the major parts out of the picture has allowed G.E. to develop their financial services to the point where it generates nearly 40% of their business (I’m too lazy to look the real figure up but I remember reading it somewhere and I think the figure was 43%).
Job Secrets Revealed was a great book, but our cover letters were the real stand out part of what we taught. People couldn’t see it because they were always focusing on resumes. So we cropped the resumes out of the business and generated a whole new business on cover letters… a business which was remarkable because it was the only one out there talking about cover letters when everyone else was flogging their resume services.
So what can you crop out of your business to create a new fresh perspective that would really make people sit up and take notice?
The URI to TrackBack this entry is: http://aclandbrierty.com/wp-trackback.php?p=15
just heard there is a workshop coming up ..’ How to photograph people with impact and sensativity’. Showing you how to make your images jump off the screen and be in demand from family and friends.
watch the blog for dates
HOODIA…
great site, excellent content. content is king. …adding to my bookmarks :) …
best online casino bonus…
For I’m the devil at quick mistakes, and when I make one it takes the form of Lead. …
best online gambling…
Oh! you are a great deal too apt, you know, to like people in general. You never see a fault in anybody. …
gambling online…
If anybody wants a sheep, that is a proof that he exists. …
online casino bonus…
I don’t have a girlfriend. I just know a girl who would be really mad if she heard me say that. …
breast enhancement…
An adult bears the emblemless marks of experience, not the delusive corrugations of age. …
penis enlargement…
I have sat, a minister and ambassador, covered with gold lace, gaudy with ribbons and decorations …
best online casino…
For every action there is an equal and opposite government program. …
breast enhancement…
Who is the happiest of men? He who values the merits of others …
Diet Pills…
It is absurd to hold that a man ought to be ashamed of being unable to defend himself with his limbs …
diet pills…
Literature is my Utopia. Here I am not disfranchised. No barrier of the senses shuts me out from the sweet, gracious discourse of my book friends. …
Breast Enlargement…
Near this spot are deposited the remains of one who possessed beauty without vanity, strength without insolence …
diet pill…
It is not presently understood why men were so gullible at that particular time, for absolutely no one thought to observe all the DISORDER around them and conclude just the opposite. …
hoodia diet pill…
Is that what your little note says? It must be hard living your life off a couple of scraps of paper. You mix your laundry list with your grocery list you’ll end up eating your underwear for breakfast. …
casino jackpot…
Merci de votre int?r?t pour le casino jackpot. Le t?moignage n’est plus pris en compte par le budget 2002. Pour plus d’informations sur le casino jackpot, cliquez sur n’importe quel lien sur la gauche….
breast enhancement gum…
nice choice of colors.adding to my bookmarks… …
Hoodia Gordonii…
cool design. i like it! nice choice of colors. …
Hoodia…
nice choice of colors.adding to my bookmark …
VIAGRA…
informative post, keep it up.nice choice of colors. …
buy cialis…
adding to my bookmarks…informative post, keep it up.. …
levitra…
informative post, keep it up.informative post, keep it up. …
Buy Viagra…
adding to my bookmarks…nice choice of colors.adding to my bookmarks… …
ALESSE…
informative post, keep it up.nice choice of colors. …
Vanity Designs
Kitchen Countertops – Islands – Bathroom Vanity Tops – Back & Side Splash – Thresholds
Lap Band Surgery
Nice comments you have here. Be sure to visit us for lap band surgery. I use to wieght 400 pounds until I had lapband surgery. Lap Band Surgery is a quick
and inexpensive procedure.
hotel reservations
I need to make hotel reservations. Is this hotel reservations site good?
credit counseling service
credit counseling service quick 2 Today
fast payday loans
fast payday loans quick 2 Today
paydayok
paydayok quick 2 Today
Bigger Penis
Everyone knows the old saying that everything is bigger The truth is
legal credit repair
legal credit repair quick 2 Today
repair your credit
repair your credit quick 2 Today
my keyword
good blog I like too
No Teletrack Payday Loan
No Teletrack Payday Loan fast 1 Now
Fast Cash Advance Payday Loan
Fast Cash Advance Payday Loan fast 1 Now
order generic xanax online with no prescription
Xanax
Underwear
The look Sexy Bastard makes some unique underwear for men created by Buckler. I
Niche Keywords
Rarely does a piece of software come along that changes not only how game is p
soft viagra
Viagra
what is vicodin
Blog
louis vuitton replica
Blog
Color Buy
Compare up-to-date stock status, prices, shipping costs CNET Reviews – compa
online casino slot
Blog
phenetermine hcl
Blog
cs phentermine pharmacy
Blog
Student Consolidation Loans
Student Consolidation Loans fast 1 Now
online roulette game
Blog
harrahs casino slot
Blog
best slot
Blog
free online slot
Blog
custom |1|
custom |1|
lesbians kissing
homepage of lesbians kissing
xenical buy
Blog
rolling garment bag
rolling garment bag
buy online zanaflex
Blog
drug effexor
Blog
the drug effexor
Blog
redhead girl porn
redhead girl porn
kid mocassin
kid mocassin
yoga mat canada
yoga mat canada
cingular ringtones
Trackback
ïîãðóç÷èê ôðîíòàëüíûé…
ïîãðóç÷èê ôðîíòàëüíûé …
Keanu…
kinda makes you wonder….
Sophia…
an interesting take on a boring topic….
Rebecca…
kinda makes you wonder….
Jewellery…
an interesting take on a interesting subject….