Experts Vs Conventional Wisdom

I’d like to say I was smart enought to come up with this post on my own… but I’m not. The riff goes something like this:
The problem with conventional wisdom is there’s too much convention and not enough wisdom.

The wisdom of crowds fails in so many areas because they are conventional. Which is why a convention is made up of a crowd of people. Crowds are not counterintuitive but individuals are counterintuitive… or at least, they can be.

We see this all the time in business but also in my other life as a job expert. Most resumes look the same because there are certain conventions for formatting and defining skill sets. The reason why I can become an expert in job seeking is my approach was counter intuitive to what was being taught.

Being an expert is all about showing people what is possible rather than what is popular. Crowds make things popular but it takes someone to think outside of the box to give the idea life and create a niche.

Being an expert or standing out from the crowd is about having a depth of knowledge or understanding about a subject so you can see past the conventional wisdom of the subject.

It’s that concept that creates amazing business and amazing work opportunities if you’re an employee.

You can read more about this idea from the smart people at:
Businesspundit: The Wisdom of Crowds Niches: Why Experts Still Matter

Published in: on March 26, 2006 at 4:13 pm Comments Off on Experts Vs Conventional Wisdom

ajaxwrite, who needs ‘word’!

Murray and I were discussing the 80/20 rule and got talking about how 80% of Microsoft Word users would use about 20% of it’s functionality.

So we figured that a dumbed-down word processor capably of opening and saving ‘word’ .doc files would be more than adequate for most users. And BAM! … along comes ajaxwrite, a free, ONLINE version of Microsoft Word with about 85% of Words’ features. You can open and save word documents from this groovy ajax app.

It’s a tiny 400k to load in your browser and once loaded runs as fast as your processor would run Word.

Check it out at

Published in: on March 25, 2006 at 10:56 pm Comments Off on ajaxwrite, who needs ‘word’!

Junk robots… use your imagination

Just darn cute, it’s true I guess… one man’s trash is another man’s treasure. Robots made from junk show how, with a bit of imagination, you can take things that no-one wants and give them a new life in ways the original designer never intended.

The key, of course, is imagination… and we see it in business all the time. Someone with a bit of imagination can often take a struggling or failed business idea and turn it into something fantastic. Starbucks was not the first coffee shop, eby wasn’t the first auction site… but these founders had the imagination to turn the ordinary into the extraordinary.

For more cute junk robots… – Junk robots

Published in: on March 23, 2006 at 1:55 pm Comments Off on Junk robots… use your imagination

How to get more traffic to a shoe store

Seth’s blog pointed to a great site listing fancy ways to tie shoelaces. It’s fascinating stuff and I found myself lacing and unlacing my shoes for about 15 minutes.

If only a shoe store site had thought to do something like this… the amount of traffic would have increased significantly which should have some carryover in sales.

It’s amazing how we get so focussed in our thinking when it comes to our business and what we sell that we miss opportunities that don’t necessarily involve a sale but can generate traffic.

And yes, I know it’s been a while since my last post but I’ve been busy. Our tag-along tour to Thailand was a great success and is an example of how a restaurant can step into travel as a way of building a relationship with guests and generating publicity as well.

Published in: on March 15, 2006 at 9:27 am Comments Off on How to get more traffic to a shoe store