Acland Brierty…explained

Here’s a great lesson in photography and business- trust me, I can make this analogy work – Len, Mark and Anne are amazing photographers and run Arthouse Reproductions… they have been teaching me how to SEE. Take the image below which Len shot with a small digital camera…

This is not a photography lesson but obviously this picture is cropped (by Murray) from a bigger picture. The unusual shape of this picture and cropping out the rest of the image turns it into a remarkable art piece. Turning it into black and white means our eyes aren’t distracted by colour and makes us focus even more on what Murray wanted us to see.

Now let’s see the whole picture and learn our business lesson…
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You’re looking at the biggest book in the world, 44 inches x 60 inches (1m x 1.5m roughly) and it weighs 60kg. And just because it sells on amazon.com for $15,000 doesn’t mean that you can’t make one.

Think about this for a minute. You’re a photographer, you have a decent camera and you want to sell your photos. Every photographer is framing their prints for sale, some – wait for it – print on canvas *gasp*, but you decide to sell your prints in a book so big it needs a truck to deliver it and an easel to display it… do you think you might stand out from the crowd? Would your book be remarkable?

Let’s see how this can be done and discover how big printer companies like Epson are dropping the ball with their marketing
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